AM Cassandre - Art Deco Style

At the end of the war, he resumed his activities as a graphic artist advertisements, magazine covers, illustrations, playing cards, posters, and layouts. Cassandre spent six months in Italy in ; he designed several posters for his publisher in Milan, Augusto Coen Calcografia and Cartevalori , and experimented with the technique of polychrome copperplate engraving used in printing bank notes.

He continued his theatrical work, designed the maquettes for the sets for Monsieur de Pourceaugnac , which opened in Paris toward the end of the year. After returning to Paris in the fall of , Cassandre was approached by the organizers of the International Music Festival at Aix-en-Provence, who asked him to design an Italian-style open-air stage in the courtyard of the Archbishop's palace in that town, as well as the decors and costumes for Mozart s Don Giovanni , which was to inaugurate the theater.

This production was internationally successful. Cassandre, at the height of his reputation as a theater designer, was awarded the French Legion of Honor in the same year. Cassandre divorced his second wife in Time-consuming as they were, however, these activities did not prevent him from carrying on his graphic, typographical and pictorial work; he designed several posters, logotypes, record jackets and typefaces for Olivetti typewriters.

In , after declining Andre Malraux's offer to appoint him director of the French arts academy at the Villa Medici in Rome, Cassandre gave up his apartment and studio on the Rue de BeIlechasse, where he had lived for almost twenty years, and moved to a townhouse which had once belonged to Meissonier on the Place Malesherbes.

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The following year, however, Cassandre decided to retire to the country, close to his friend Francois Michel, near BeIley in the Bugey region east of Lyon. He flirted with the idea of founding an international art institute, dreamed of building his own house and actually designed the plans for it and tried to grow roots in the Bugey landscape.

A friend of Balthus and De Chirico, he developed a striking poster style that synthesized futurism, post-cubism, surrealism, and Art Nouveau. The world knows his iconic poster, Dubo Dubonnet , which became a cultural emblem of its time. Based on a study of movement, this poster portrays a stylized character sitting at a table, gradually transformed by the aperitif.

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Another notable poster, Nicolas advertising wine , plays with visual ambiguity: a bottle that also resembles a soldier wearing a kepi. A Typeface Innovator. These included Bifur, Acier, and Peignot. He began to suffer from chronic depression in his later years and sadly, committed suicide in His legacy lives on to this day and he is credited with being one of the most important artists of the Art Deco era - his contributions to advertising design have shaped modern methods and continue to inspire designers today.

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View fullsize. View fullsize Bifur Typeface, View fullsize Acier Typeface, The way Cassandre links his typography with his images is one of the hallmarks of his design. Type is not a separate element but is integrated with the image to create the unified concept of the design. J ean Adolphe Mouron was born in Ukraine in Cassandre used stencils and an airbrush to create his posters, and drew upon the styles of Cubism and Futurism an Italian variation of Cubism for his inspiration.

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Cassandre was the first graphic artist to simplify his designs so that they could be read from fast moving vehicles. Cassandre introduced the idea of the serial poster: a group of posters to be seen in rapid succession to convey a complete idea. Cassandre was also the designer of the art deco typefaces: Bifur , Acier Noir and Piegnot Cassandre only used capitals in his designs as he believed that they were more legible, especially when seen on a large scale.